How to Sell Your Home Fast (or not, if that’s your thing)


If you’re thinking about selling your home, you want the highest and best price. Because most people think that their home is worth more than it really is. They need an agents help.

How to Sell Your Home Fast (or not, if that’s your thing) attempts to show you how to sell your home fast for the highest and best price.  The process makes putting a home on the market less stressful. And owners will have an easier time making decisions when it matters most.

Prepare your home for sale by starting from the outside to create curb appeal. By giving your home a new paint job if if hasn’t been painted in the past 10 years.

Your agent may recommend that you perform repairs to correct visible flaws-or even suggest staging your home so it feels more spacious. And potential buyers can picture themselves living there.

Price it right by asking your broker to perform a market analysis. And look closely at the comparable sales of similar homes in your neighborhood that have closed in the last 90 days and take the number of available listings into account when agreeing to an asking price. 

Let me explain why:

  1. Homes that have failed to attract a buyer in a reasonable period of time may be overpriced.
  2. Foreclosures or distressed properties in your neighborhood can impact your homes market value.
  3. It never pays to set the price too high; most buyers will need financing and the bank will generally use an appraisal based on recent sales to justify the loan amount.

Pricing your home competitively from the get-go increases the odds of a quick sale.  


  1. Most buyers screen available homes on the Internet, and new listings get 4 times more web traffic. If your home is priced too high when it hits the market, you run the risk that active, qualified buyers will scroll right past it.
  2. New listings are calledhot for a reason-buyers get excited about them. Showings are likely to cool off noticeably after the first 30 days on the market.
  3. When weighing an offer, make sure to consider the potential costs of holding on to your property longer than you want or need to (including the mortgage, property taxes, insurance, maintenance, etc.).

Make sure you also lean into your trusted real estate professional for additional insight and guidance when you are thinking about selling your home.

44 percent of sellers offered incentives to attract buyers  and 91 percent of sellers said their home was listed on the internet

Each week time is spent researching and writing enchanting real estate trend articles for you. I hope you enjoyed this one. Let me know what you think.

Any questions? Would you like to chat? Call us at 415 378-6614 or send us a note.

We look forward to hearing from you!




5 Reasons to Stage Your Home

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You know those beautiful rooms you see on HGTV shows and in Crate & Barrel catalogs? Who wouldn’t want to live there? Home staging – the process of preparing a home for the real estate market by enhancing its appeal – can make your home look just like that.

Staging may involve many techniques, from moving or removing furniture and other items in a home.
Or replacing furniture with selected pieces that make the space more inviting and attractive. And you can stage your home whether it’s vacant or occupied.

Home staging is one of the best strategies for getting your home sold. Whether you decide to stage your home on your own or with the help of a professional, the benefits speak for themselves.


Here are five reasons why you should consider staging your home before putting it on the market.

1. Staged homes sell faster than non-staged homes. A 2011 Home Gain survey found that staged homes spend 83 percent less time on the market than un-staged homes.
It’s true that the longer the house sits on the market, the harder it can be to sell. Getting your house sold as soon as possible and at the right price. Allowing you and your family to move on with the next phase of your life.

2. Get a better price for your home. According to the 2015 NAR Profile of Home Staging, staged homes sell for up to 15% more money than non-staged homes. That can be a big difference no matter what your price.

3. Home staging will pay for itself. While homeowners will need to invest money in home staging in the beginning, it’s well worth the cost.
A 2012 Home Gain survey of showed that do-it-yourself staging resulted in a return on investment of up to 196 percent. Working with a professional could net even more. For many of those homeowners, the house might not have sold without the staging.

4. Highlight your home’s best features. The real estate market is competitive with potential buyers looking for their dream homes. Staging brings your home closer to that ideal by highlighting the features that everyone is seeking. A quality staging job can turn an ordinary home into a must-have home.

5. Appeal to the greatest number of buyers. Staging a home makes it easier for potential buyers to envision themselves living in it. People start to imagine the kind of lifestyle they could have if they lived in this fabulous place. The look that staging creates can help prospective buyers connect with the home at an emotional level.

Adorning your home with well-designed, high-quality furniture and accessories in attractive colors can make a big difference in how soon you’re able to sell your home. home staging
Home staging has become a full-fledged business that generates creative ways to make homes sell sooner.
Recently professional home stagers have refined their staging strategies to maximize a homes appeal.

If you decide to stage your home, you may want to stage the entire home. You can also choose to stage only the key rooms that buyers are most interested in; the living room, master bedroom and bathroom. You know your home is a great place to live. Home staging can convince the right buyer of the same.

Any questions? Would you like to chat? Call us at 415 378-6614 or send us a note.

We look forward to hearing from you!

Are You Considering A Move

We’re sure that many homeowners have asked themselves does moving to a smaller home make sense?
Maybe the kids are away at school. And you don’t plan on having them move back into the family home after graduation.
Because the stairs have become harder to climb in your ‘senior’ years. Other reasons might include a desire to move into a home that’s smaller or in a more desirable location.

5 juicy ideas to contemplate:

1. Have you built sizable equity in your current home? Take a look at your annual mortgage statement or call your lender to find out. Usually there is no equity built up in the first years of your mortgage. If you’ve owned your home for more than five years, you may have significant unrealized gains.

2. Has your financial or income situation become better? If your income has improved, you may be able to make higher mortgage payments and cover the cost of moving.

3. Has your neighborhood changed? The neighborhood you picked for your first home may not be the same neighborhood you want to settle down in for the rest of your life.

4. Have you considered remodeling or increasing the size of your home? You can make your home bigger by adding an extra room or refurbishing.
But if your home isn’t large enough or your county won’t permit it. Or you are not interested in remodeling. Than moving to a smaller home may be your best option.

5. Are you OK with moving in the current housing market? If your housing market is hot, your home will move fast for top dollar. But the home you buy will cost you more. If your market is slow, finding a buyer may take longer but you’ll have more selection and better pricing as you search for your new home.

If your answer is yes to most of the questions, it may be a sign you may be ready to downsize.

Each week we research and write enchanting articles real estate trends. I hope you enjoyed this weeks subject. Share it with friends and family.

Any questions? Would you like to chat? You can call me at (415) 378-6614. Or send a note to We’d love to hear from you.


7 Ways to Sabotage Your Home Sale



So you’ve spent thousands on remodeling and upgrades. Evaluated and hired your Realtor and put your home on the market for sale.
You expected to be in your new home in time for the kids to start school in the fall. Today 175 days later, it still hasn’t sold. And you’re wondering why.

2 thoughts race through your mind:

  • Did I have too many pictures on the walls?
  • Did my agent do everything possible to get my home sold.
    More than likely your asking price is to high.


Most folks have the mistaken belief that their home is worth more than the market value. The 7 ways to sabotage your home sale are:

The easy peasy method not to sell your home for the highest and best price:

  • Don’t insist your agent provide you with the most recent comparable market analysis or (cma) for the last 90 days.
  • You don’t want to see homes comparable to yours that didn’t sale. Or homes that sold and their sales prices. And homes that are currently listed for sale within a half mile radius of your home.
  • Your home should go on market about 10% more than your competition.
  • Your Realtor did not help you stage your home or offer recommendations to a professional.
  • You won’t receive many offers this way. And this is a good thing. It usually means a lower sales price for you.
  • He should not market your home on all the search engines and the MLS.
  • Your home should not have its own unique website with as many pictures as possible.  Of special interest to buyers are pictures of the kitchen, bathroom and backyard.Make sure your agent performs all the steps above. If he does, your home will sell for the highest and best price in the shortest length of time.

Each week we research and write enchanting articles on real estate trends. I hope you enjoyed this weeks subject. Share it with your friends and family.

Any questions? Would you like to chat. You can call me at (415) 378-6614. Or send a note to


Why Didn’t Your House Sell?


Information is knowledge, knowledge is influence and influence is power.

You are looking for some answers. Why didn’t your house sell. After sitting on market for so long. Why you ask.  Let me explain why it didn’t.

If you price your home too high, buyers will pass it by. They’ll visit homes that are at lower price points. And you need to pick the right agent.

Knowing how to price your home for sale is powerful information. Also helps you get the highest and best price for your home.

You have made the decision to put your property on the market. Now it’s time to start interviewing agents.
You should use an agent that offers value added services.

The easy peasy method for choosing the best agent.
Look for an agent that:

  • Handles transaction from beginning to close of escrow
  • Provides market profile of your neighborhood
  • Help you prepare your home for sale
  • Markets your home
    And now for the best part
    4 Juicy ideas to get your home sold quick:
  •  Consider your price point, be realistic in what you expect to get at closing.
  •  Be careful examining the comparable properties in your neighborhood.
  •  Consider closing costs by using a net sheet, etc.
  •  Schedule a time with your agent in advance. A time to see how your listing is performing compared to the competition. Let me explain.
    You want to see how many visitors come to the open houses. And if there are any offers. Your agent will provide reports on a regular basis. And reviewed to adjust your sales price if needed.

Each week time is spent researching and writing enchanting articles on real estate trends. Let me know what you think. Share it with friends and family.

Any questions? Would you like to chat? You can contact me at (415) 378-6614. Or send a note to

Tips to Prepare Your Home for Sale Fast

Tips to Prepare Your Home for Sale Fast


Working to get your home ship-shape for showings will increase its value and shorten your sales time.


There are 5 tips to prepare your home for sale fast that will net you more dollars at the close of escrow. Following these tips to prepare your home for sale will get your home sold in the shortest length of time.

5 Juicy Ways to Sale Your Home Fast

1. Have a home inspection

Schedule a pre-sale home inspection. For $250 to $400, an inspector will warn you about troubles that could make potential buyers balk. Make repairs before putting your home on the market. In some states, you may have to disclose what the inspection turns up.

2. Get replacement estimates

If your home inspection uncovers necessary repairs you can’t fund, get estimates for the work. The figures will help buyers determine if they can afford the home and the repairs.
Also hunt down warranties, guarantees, and user manuals. For your furnace, washer and dryer, dishwasher. And any other items you expect to remain with the house.

3. Make minor repairs

Fix as many small problems—sticky doors, torn screens, cracked caulking, dripping faucets—as you can. Or hire a handyman. A home in disrepair will give buyers the impression your home isn’t well maintained.

4. Clear the clutter

Clear your kitchen counters of everything. Your closets by packing up little-used items. Out-of-season clothes and old toys. Use closet organizers to maximize space.
Put at least one-third of your furniture in storage. Particularly large items, such as entertainment centers and big TV’s. Bundle up family photos, knickknacks, and wall decorations to depersonalize your home. Store the items in a storage facility. Or in boxes arranged in your garage or basement.

5. Do a thorough cleaning

A clean house makes a strong first impression that your home has been well cared for. If you can afford it, consider hiring a cleaning service. If not, wash windows and leave them open to air out your rooms. Clean carpeting and drapes to remove cooking odors, smoke, and pet smells. Wash light fixtures and baseboards. Mop and wax floors, and give your stove and refrigerator a thorough once-over. Pay attention to details, too. Wash fingerprints from light switch plates, clean inside the cabinets, and polish doorknobs. Don’t forget to clean your garage, too.


Each week we research and write enchanting real estate trend articles for you. I hope you enjoyed this weeks article. Share with friends and family. We’re counting on you.

Any questions? Do you want to chat? You can call me at (415) 378-6614. Or send a note to  I am looking forward to hearing from you.

Why Some Homes Never Sell

Why is it that some homes sit on the market for a year while others sell like hot cakes?  Frustrated sellers will blame a bad market. But a good real estate professional will tell you that a slow sale is often attributed to the listing price.
Overpriced homes will keep buyers away.
But if the price is competitive with similar homes in the area. And “shows” better than the competition. It will have a better chance of selling quick.  and for more cash.  Let me explain why.
We real estate agents will test a home’s worth through a process known as Comparative Marketing Analysis. Sort of like comparative shopping.
A technique that’s as American as apple pie.
Comparing houses with different styles, square-footage is challenging. But it’s one of the best methods to use when determining a home’s market value.
Taking a look at amenities, such as a swimming pool, bigger than normal living spaces. a fantastic view, adjacent city parks and other attractions. A decision will be made as to value.
The agent will also compare your home with similar properties that have sold in the area within the last six months.
The agent is able to recommend a realistic price range that will ensure you top dollar for your home in the shortest length of time on market.
Each week we research and write enchanting articles on real estate trends for you. I hope you enjoyed this weeks article. Share it with friends and family. We’re counting on you.
Any questions? Would you like to chat? You can call me at (415) 378-6614. Or send a note to I’m looking forward to hearing from you.